Techstyle: Adam Goldenberg Explains Technology in Fashion

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Global activewear designer, Fabletics, have quelled the outcry of women burdened by dress code standards that don’t celebrate them. The e-commerce platform made its debut in 2013. It’s run by Hollywood actress Kate Hudson and Techstyle creators Don Ressler and Adam Goldenberg. It initially committed to a subscription-only marketing model. The membership afforded subscribers access to limited-edition fashion recommendations based on personal tastes. Kate Hudson’s long-nurtured fashion sense and active lifestyle inspired the brand’s designs. A celebrated NYT (New York Times) bestseller, Kate wrote and released “Pretty Happy: Healthy Ways to Love Your Body.” It chronicles a journey that bridges a connection between fitness, health, and fashion.


When Kate proposed her ideas to Techstyle founders, it quickly inspired a deal. Two years in, Fabletics sales growth reached triple digits. Under Armour and Nike is the company’s biggest competition today. With in-house manufacturing, Fabletics launches new styles quickly and still achieves superior production. Furthermore, Hudson, Goldenberg, and Ressler have injected themselves in every aspect of the process. The Fabletics team value customer feedback, which is a key component of the manufacturing process. With demands growing constantly, Fabletics launched some 18 franchise stores and further expansion is underway. Its reach extends to Canada, Germany, Australia, Spain, the UK, France and the Netherlands. It currently serves over a million VIP subscribers globally. With the company’s data-driven concept, they’ve eliminated overproduction and keep accuracy above 95 percent. This is a winning angle for any young, flourishing empire. The franchise has also received an A-rating by the BBB (Better Business Bureau). With the rebranding from Fabletics to “Techstyle,” it’s driving the advent of revolutionizing activewear fashion.


For Adam Goldenberg, becoming an entrepreneur is a birthright. His billion-dollar fashion empire, JustFab generate over $650 million annually. He’s been dubbed the industry’s “youngest COO” during his teenage years. Goldenberg strives to succeed in any business endeavor and has an eye for talent. The task of selecting talent to collaborate on business projects comes rather easily. A model family man, his bio on any site shows Goldenberg won’t pass on an opportunity to entertain loved ones. Additionally, he enjoys snowboarding when he’s not committed to business dealings.


Goldenberg cannot imagine a day in the office without coffee. He’s focused on interpreting the behavior of consumers and the industry. With this, it became evident that he needed a model that complemented all dynamics. He found a way to put customer interests first, in turn, integrating a model that incentivize the business. His empire “JustFab, Inc.” launched sister companies Shoedazzle, Fab Kids, FL2, and Fabletics. Pushing forward, Goldenberg is eager to expand his expertise on “brand tribes.” He’s confident it’s the key to evolving next-generation fashion. Read more about Adam Goldenberg on his CrunchBase executive profile:

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