Sweetgreen something that Georgetown students are extremely familiar with. It is used as a post-workout snack or as a quick lunch in between classes.
Nearly six years ago, the only people who were aware of what Sweetgreen was is its founders, Nathaniel Ru, Jonathan Neman, and Nicolas Jammet. The three students developed it as an option for students who could not afford a lot, and needed a healthy food on their limited budget.
Shortly after they determined their basic concept, they began developing a business plan. Even though each of the three had parents who were successful in their own entrepreneur methods, they were unsure of what would be required to build a business. Even though they knew very little about the business world, they knew even less about the industry surrounding food.
While many people would see this as a downfall, it actually turned into the exact key to building a successful business that they were looking for. They were able to approach every aspect of product development with a fresh perspective that was not restricted by a set of unseen rules.
The initial location they decided to work in was only a 500-square foot office space. Limited space and financial resources made thinking creatively and maintaining a narrow focus. Part of what kept their products inexpensive is that they had to eliminate unnecessary products, ensure the product was sustainable, but ensure that all the ingredients were quality.
They took the time to get advice from restaurant owners, researchers, and their own taste buds. The project took their entire senior year to master but their restaurant expanded and found its way into schools. Not only do they serve amazing food, they also try to educate children about living healthy, eating nutritious, and how to control their diet on a limited budget.
Nathaniel Ru is a co-founder of Sweetgreens, a salad restaurant that was originally developed to help students eat healthier and while they are managing their busy schedules.
It is true, an amazing salad does help you think a lot better than a greasy, salty burger that is going to weigh you down and make you extremely drowsy.